Tag Archives: Data Center

Green Computing: An Economic Imperative

Fund Balance sees Green Computing as an essential component in economic planning for the coming decade and beyond. Many rare earth metals required for key components  of workstations, laptops and smartphones are growing scarce. China possesses the most significant deposits of these essential rare earth metals. The PRC government is actively buying up rights to deposits in Africa. It also has the most developed capacity to extract and deliver the ores, from mine to manufacturing floor.

We noted at Fund Balance recently Chinese government signals to trading partners and sovereign funds of its inclination to halt exports of rare earth metals. It is also worth noting in the areas of Energy Technology that China has near monopolies on key elements for Wind Turbines, Neodymium, and the batteries in the Prius, Lanthanum.

We urge all consumers and producers of networked, digital media to consider the economic consequences of failing to plan ahead for these contingencies now. So critical actions items:

— Supplies of many of the rare earths can be found in Alaska and Canada, lets lay out sustainable plans and methodologies now to protect the air and water of these ecosystems once mining for them begins.

— Accelerate investment in solar, thermal and even kinetic (powering your cell phone while you ride your bike)

— Encourage certifications, much like the LEED certifications, for software and hardware design and engineering praxis

We have tremendous faith that such scarcity will drive industry and academia to innovate in the areas of materials science, optical switching and other methods for powering computational and information technology obviating much of the need for rare earth metals. And indeed Physorg.com covers some exciting work in the area of nanotechnology and near-threshold computing.

But in the meantime lets plan for sustainable industrial action.

Facebook Opens Green Data Center

SAN JOSE, CA — Fortune Data Centers’ San Jose facility earned the prestigious LEED Gold certification from the U.S. Green Building Council last week, six months after opening the green facility.

With the certification, Fortune Data Centers has joined a very small number of LEED-rated data centers; the company estimated that it is one of only five such buildings in the United States.

The eight-megawatt data center can also brag a gold-star tenant: internet phenomenon Facebook confirmed that it is leasing some of the floor space in the facility, part of an ongoing expansion for the website, all of which has gone to green data centers, according to Data Center Knowledge.

Related News & Blogs
Greenpeace Takes IT Giants to Task on Climate Action
Simple Data Center Best Practices Can Cut Energy Use by 20 Percent
Is Your Company Ready for a Green IT Maturity Test?
Wind Power Picks Up Speed at Other World Computing
Green IT Hits the Mainstream in Data Centers

Fortune Data Centers’ facility earned kudos from not just the USGBC: San Jose Mayor Chuck Reed also lauded the company for helping the city meet its Green Vision goals, which include building 50 million square feet of green buildings, reducing the energy used per capita by half, and switching the remaining energy used to renewable energy by 2022.

Among the features of Fortune Data Centers’ San Jose facility that helped it earn LEED certification include:

• a Power Usage Effectiveness (PUE) ratio of 1.37 at full load, far lower than the industry average of about 2.0;
• Diverting 96 percent of construction waste from landfill, leading to the recycling or reuse of over 1,100 tons of materials;
• Setting energy efficiency guidelines for procurement of uninterruptible power supplies and other hardware within the building.

“We believe companies shouldn’t have to pay extra for energy efficiency, rather they should realize a reduction in costs,” John Sheputis, CEO of Fortune Data Centers, said in a statement. “Fortune and our tenants are collaborating to maximize efficiencies, and our tenants receive 100 percent of the cost savings that result from saving energy.”

Fortune Data Centers previously made news for earning a $900,000 rebate from its electric utility for the energy efficiency of its facility. The award came as part of an incentive program from Pacific Gas & Electric’s High-Tech Energy Efficiency program.